Legal

Privacy Policy

How we collect, use, and protect your personal and health information.

Last updated: April 2026

Who we are

This Privacy Policy describes how Martinsville Urgent Care & Martinsville Primary Care ("we," "us," or "our") collects, uses, and protects information when you visit our website or use our services. We operate at 1044 E. Church Street, Martinsville, VA 24112.

For questions about this policy, contact us at (276) 634-0010 or info@martinsvilleuc.com.

Health information & HIPAA

As a healthcare provider, we are subject to the Health Insurance Portability and Accountability Act (HIPAA). Protected health information (PHI) — including your medical records, treatment details, and billing information — is governed by our separate Notice of Privacy Practices, which you receive at your first visit and is available at the front desk on request.

This website privacy policy covers information collected through this website only. PHI handling is governed by HIPAA and our Notice of Privacy Practices, not by this document.

Information we collect through this website

Information you give us directly

When you fill out a contact form, request a primary care appointment, or email us, we collect what you tell us — typically your name, contact information (phone, email, address), and any information you provide about your health concern or scheduling preferences.

Information collected automatically

Like most websites, ours automatically collects basic technical information when you visit:

IP address and approximate location (city/region)
Browser type, operating system, and device type
Pages you visit, time spent on each page, and how you arrived (search engine, direct link, referral)
Cookie data (small text files stored in your browser to support site functionality)

How we use your information

We use the information we collect to:

Respond to your inquiries and schedule appointments
Provide and improve our services
Maintain the security and functionality of our website
Comply with legal obligations
Send appointment reminders and follow-up communications (if you've established care)

We do not sell your personal information. Ever.

Who we share information with

We share your information only with parties who help us operate the practice or as required by law. This may include:

Service providers who host our website, manage email, process payments, or provide scheduling tools — bound by their own confidentiality obligations
Other healthcare providers involved in your care, when authorized by you (these disclosures are governed by HIPAA, not this policy)
Insurance companies for coverage verification and claim processing
Legal authorities when required by law, court order, or to protect health and safety

Cookies & tracking

Our website uses cookies and similar technologies for basic functionality and to understand how visitors use our site. You can control cookies through your browser settings — but turning them off may affect how the site works.

We may use Google Analytics or similar services to understand how visitors use our site in aggregate. These services collect anonymized usage data; they do not identify you personally to us.

Your choices & rights

You can:

Browse our website without providing any personal information
Adjust your browser to block or delete cookies
Request that we update or delete the contact information you've shared with us through this website
Opt out of marketing emails (if applicable) at any time

For protected health information, you have additional rights under HIPAA — see our Notice of Privacy Practices.

Data security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no internet transmission is 100% secure. If you're sending sensitive health information, please call us at (276) 634-0010 rather than using email or web forms.

Children's privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children online. Healthcare services for minors are provided in person with parental or guardian consent.

External links

Our website may contain links to third-party websites (such as our online payment portal at martinsvilleuc.webpay.md). We are not responsible for the privacy practices of those sites. Please review their privacy policies separately.

Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be communicated through the website.

Contact us

Questions about this Privacy Policy can be directed to:

Martinsville Urgent Care & Primary Care
1044 E. Church Street
Martinsville, VA 24112
Phone: (276) 634-0010
Email: info@martinsvilleuc.com